About Us
About Our Pure Planet
Together...we can change the world.
In 2018 three friends, David, James & Steve, were discussing the overwhelming waste that plastic contributes to our planet. They were disheartened by the lack of environmentally conscious products that have a zero plastic impact on our planet. Everyday approximately 8 million pieces of plastic pollution find their way into our oceans and there are around 5.25 trillion macro and micro-plastic pieces floating in the open ocean. It’s devastating to know that 1,000,000 marine mammals, turtles and 1 million seabirds are killed by marine plastic pollution annually. David, James & Steve were determined to do their part to make a change.
Born out of what seemed like an impossible dream they met to discuss the possibility of creating a brand with an environmentally friendly ethos that aimed to change the way we consume products and the carbon footprint we, as individuals, leave on the world. Ultimately, they wanted to purify an environment filled with unwanted toxins and nasties. It was from here that Our Pure Planet was born, passionate about bringing sustainable products to life that help remove plastic from our planet.
For those who envision a climate that is pollution free, it is Our Pure Planet’s privilege to provide responsible options to customers. Not only are the product ranges affordable, Our Pure Planet is the first to market in their featured categories. The beauty of Our Pure Planet is the commitment to use recycled and sustainable materials or alternatively forge relationships with offset partners to ensure that environmental protection is the top priority. Our Pure Planet is proudly 100% carbon neutral and 125% plastic regenerative.
Together it’s time to make a change.
Regenerative packaging
FSC™ forests are managed with consideration towards the environment, guaranteeing that harvested trees will be replaced and regenerated naturally. Certified FSC™ forests have earned their reputation for environmental credibility, protection, healthy forestry, social engagement and the prevention of illegal forestation. That’s why we only use FSC™ materials in our packaging to ensure
our packaging is helping protect the environment and leave no footprint.
Plastic Impact
In just one year 396 million metric tonnes of plastic was consumed globally. That’s an average of 53 kilograms for every person on this earth! Our Pure Planet targets and reduces plastic impact in two ways
Plastic regenerative collection: We partner with the Plastic Collective to work with communities, who are often forgotten by the rest of the world, as they struggle to hold back the tide of plastic waste engulfing their environment. We provide education programs that encourage plastic to be seen as a valuable recyclable resource and not rubbish. Our Pure Planet ensures we collect twice as much plastic as we use to help protect our oceans. This means if we use 1kg in the manufacturing of our products we remove 2kgs from entering the ocean.
Creating a circular economy: Our Pure Planet has been working for years on creating a circular economy. This means we will collect and recycle plastic to use in our products, ensuring we are not producing any plastic at all! We have found a way to use recycled plastic and maintain the highest product quality to ensure we can deliver amazing products for our customers and be the first electronics company that is operating in a circular economy. By doing this Our Pure Planet is helping repair our planet and clean our oceans.
Our Pure Planet is the only company in the world who has no plastic impact and cleans up the planet with every product sold
Carbon Neutral
Our Pure Planet is not just carbon neutral for our products, but our entire organisation is! We look at the carbon from raw material sourcing, production, shipping, warehousing, delivery, as well as all our head office operations. Doing this ensure that we leave no footprint at all! We partner with the Carbon Reduction Institute. The Carbon Reduction Institute’s NoCO2 Certification is the most recognised carbon environmental accreditation.
In order for any Our Pure Planet to manage the impact of its greenhouse gas emissions, we first must be measured. The Carbon Reduction Institute does this by conducting a comprehensive emissions’ audit adapted from the Greenhouse
Gas Accounting Protocol of the World Business Council for Sustainable Development. The all-inclusive auditing process also includes a life cycle
assessment, a ‘cradle to grave’ calculation of the greenhouse gas impact of an Our Pure Planet product.
Our Pure Planet helps fund renewable energy projects (including wind, solar, geothermal, landfill gas capture, biomass and hydro generation). We choose this as planting trees (like other companies) presents a risk for emissions to be
reversed back into the atmosphere.