OUR MISSION:

“Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it is the only thing that ever has.” - Margaret Mead. 


Our mission is simple: to create a purer planet with a commitment to carving the way toward an environment free of plastic. Ultimately, our goal is to protect the environment and our home in the hope of curating a sustainable lifestyle to ensure that every creature, great and small, can live and breathe in a healthier, cleaner world. We are proudly 100% Australian owned and operated and we want every Australian to feel like they can make a difference to our planet. By choosing ‘Our Pure Planet’, you can make that difference. 

OUR VISION: Reclaim - Recycle - Reimagine 

Our business is driven by our impact on the environment. We implement our vision of creating a purer planet that eliminates plastic in three core areas:

  1. Recycled materials: We are committed to using recycled materials where we can to ensure that it is easy and affordable to choose safer, effective products for your home that are crafted with respect for the environment. 
  2. Sustainability: plastic pollution is one of the biggest issues facing the environment. It’s important to us that we use sustainable products that are safer for our planet. That’s why our packaging alternatives eliminate unnecessary waste. 
  3. Any other materials are offset by our sustainability partners to ensure that our products have no environmental impact. 

Thanks to Our Pure Planet, you’ve joined a global community for change.